Stone Cold AF Brewery

We Don't F**k With Poison!

Drinking alcohol is a social expectation. We have a responsibility to destroy, demolish and wreak havoc on this stigma, to create a secure environment for alcohol-conscious and non-alcoholic drinkers, by building a brand they can own and wear with pride.

The Brief

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To build a brand, from scratch, that breaks down the stigma surrounding non-alcoholic beverages and the people who consume them. To take the idea of a non-alcoholic brewery, and transform it into a fully-fledged brand that stands with purpose, identity and community.

Our Approach

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We have all seen non-alcoholic products, but how often do we come across a non-alcoholic brewery? We revelled in the idea and celebrated the company's individuality in the beverage industry. Alcohol-free products are extension products of alcoholic breweries, to serve their alternative market.

Stone Cold AF Brewery is, the brand, solely for the alternative consumer.

Our Solution
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We built a brand that is rebellious in its tone of voice, visually fashionable and delivers a real social statement. We developed messaging, name(s) and a visual identity that any person can own and wear with pride!

Alcohol-conscious or non-alcoholic drinkers can put on their Stone Cold As F*ck armour, to not feel demoralised by society questioning their choices, and instead feel liberated.

Strategy, Naming, Identity, Packaging, Design  •  Brewery, Beverages  •  United Kingdom  •  2020
Stone Cold Alcohol Free Brewery Primary Logo
Stone Cold Alcohol Free Brewery Secondary Logo
Stone Cold Alcohol Free Brewery Seal Logo
Stone Cold Alcohol Free Brewery Typography - Avenir Next Heavy + Demi Bold, Baskerville + Baskerville Bold, DIN Condensed Bold
Stone Cold Alcohol Free Brewery Seal Logo
Stone Cold Alcohol Free Brewery Primary Logo Web Design + Drinks Menu + Poster + Business Cards + Pencil
Stone Cold Alcohol Free Brewery - Tape 1 - #IAmStoneColdAF
Stone Cold Alcohol Free Brewery - Tape 2 - #IAmStoneColdAF
Stone Cold Alcohol Free Brewery Key Messaging Poster Design
Stone Cold Alcohol Free Brewery - Male friends laughing and drinking beer
Stone Cold Alcohol Free Brewery - Female friends laughing and drinking beer
Stone Cold Alcohol Free Beer - Twitter Response From Customers - Brand Advocacy - #IAmStoneColdAF

"Stone Cold AF Brewery is, the brand, solely for the alternative consumer."

Stone Cold Alcohol Free Beer - Original 0% Lager
Stone Cold Alcohol Free Beer - Berry Bevy 0% Blonder Ale
Stone Cold Alcohol Free Beer - Pomegranate Pritch 0% Red Ale
Stone Cold Alcohol Free Beer - Watermelon Wallop 0% IPA
Stone Cold Alcohol Free Beer - Honey Hooch 0% Pale Ale
Stone Cold Alcohol Free Beer Can + Label - Original 0% Lager
Stone Cold Alcohol Free Beer Can + Label - Berry Bevy 0% Blonde Ale
Stone Cold Alcohol Free Beer Can + Label - Pomegranate Pritch 0% Red Ale
Stone Cold Alcohol Free Beer Can + Label - Watermelon Wallop 0% IPA
Stone Cold Alcohol Free Beer Can + Label - Honey Hooch 0% Pale Ale

"We built a brand that is rebellious in its tone of voice, visually fashionable and delivers a real social statement."

Stone Cold Alcohol Free Beer - Original 0% Lager
Stone Cold Alcohol Free Beer - Berry Bevy 0% Blonder Ale
Stone Cold Alcohol Free Beer - Pomegranate Pritch 0% Red Ale
Stone Cold Alcohol Free Beer - Watermelon Wallop 0% IPA
Stone Cold Alcohol Free Beer - Honey Hooch 0% Pale Ale
Stone Cold Alcohol Free Beer - Original 0% Lager
Stone Cold Alcohol Free Beer - Berry Bevy 0% Blonde Ale
Stone Cold Alcohol Free Beer - Pomegranate Pritch 0% Red Ale
Stone Cold Alcohol Free Beer - Watermelon Wallop 0% IPA
Stone Cold Alcohol Free Beer - Honey Hooch 0% Pale Ale
Stone Cold Alcohol Free Beer - Original 0% Lager
Stone Cold Alcohol Free Beer - Berry Bevy 0% Blonde Ale
Stone Cold Alcohol Free Beer - Pomegranate Pritch 0% Red Ale
Stone Cold Alcohol Free Beer - Watermelon Wallop 0% IPA
Stone Cold Alcohol Free Beer - Honey Hooch 0% Pale Ale

"Alcohol-conscious or non-alcoholic drinkers can put on their Stone Cold As F*ck armour, to not feel demoralised by society questioning their choices, and instead feel liberated."

Stone Cold Alcohol Free Brewery - Logo Spray Painted on Wood
Stone Cold Alcohol Free Brewery - Messaging Spray Painted on Wood
Stone Cold Alcohol Free Beer Pint Glasses - In front of Beer Taps
Stone Cold Alcohol Free Beer - Coaster
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