Trained Eye Consulting

Czech Republic

With over 20 years experience in a high level of International and cross-industry exposure; TEC are passionate about providing consulting services to help resolve issues within technology organisations.

The Brief

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Using their brand promise of rejuvenation to inspire their decision to seek a branding service, the goal for this project was to create brand identity that enforces the companies values and ambition. Capturing the expertise, experience, insight and perspective that TEC has to offer.

Our Approach

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To create a unified and cohesive identity, we needed to align the company goals, mission and vision to gain a clear understanding of the company direction. By doing so enabled us to pinpoint keywords to build out stylescapes to identify a suitable style and tone for the agreed direction. Once determined, we began naming and design process.

Our Solution
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With a need for an authoritative, sophisticated and modern identity, we created a name and logo system that is suggestive to the precision, knowledge and skill that they offer to technology companies; informed and effective solutions. It's abbreviation "TEC" is a nod to the industry-specific service offering. The core colour palette of dark green and white connotes ambition, prosperity and wealth. As another intelligent focus on the name "Trained Eye", green is also the most restful colour on the human eye.

Identity, Design  •  Technology & Consulting  •  Czech Republic  •  2019
Trained Eye Consulting (TEC) Logo design mockedup on dark green paper and luxury background
Trained Eye Consulting (TEC) logo design process developments
Trained Eye Consulting (TEC) logo identity system designs

"I went into the branding process not really knowing what I wanted, and with only a basic idea of what I needed. The team used a combination of humor, patience, and professionalism to keep me on track and to keep the project moving."

Boaz Harel.
Owner, Trained Eye Consulting.

Trained Eye Consulting (TEC) professional business card design mockup for international business consultancy

"The step-by-step process helped me narrow my focus while discovering what was important to me in a brand, which was then used to create work to suite my needs."

Boaz Harel.
Owner, Trained Eye Consulting.

Trained Eye Consulting (TEC) stationery design mockups - letterhead, notebook,  envelope and luxury paper

"I admit that the final result is nothing that I would have designed myself, but that’s exactly why I hired a professional service to do it for me. I now have a new brand identity, and I can’t wait to put it to use!"

Boaz Harel.
Owner, Trained Eye Consulting.

Trained Eye Consulting (TEC) editorial design mockup - book, hardback book, consultancy brochure, international business direction - understanding cultural boundaries
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