Brand Strategy - Star - Discover - studiopotts.co.uk

Discover

Brand Development - Plus - Build - studiopotts.co.uk

Build

Brand Execution - Jigsaw Puzzle Piece - Connect - studiopotts.co.uk

Connect

Research & Insight

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Brand Audit, Brand Architecture, Competitive Audit, Audience Audit, Location Visits

Product / Service Definition

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Features, Benefits, Value, Proposition Statement

Customer Definition

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Customer Profiling, Customer Segmentation, Journey + Experience Mapping, Target Audience

Culture Definition

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Purpose, Cause, Beliefs, Values, Direction Framework

Positioning

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Unique Selling Point, Positioning Statement, Brand Commitment Matrix

Discover is all about bridging business strategy with branding and marketing. Developing a deep understanding of your organisation, its audience and competition, to inform a relevant brand direction.

Brand Guidelines

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A how-to-use guide so that the visual identity is applied consistently.

Web + Digital

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Information Architecture, Wireframing, Responsive Web Design + Build, Social Media, Online Campaigns

Print

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Packaging, Business Card, Letterhead, Invoice, Compliment Slip, Presentation, Brochure, Leaflets, Invitations, Menu, Posters

Environmental

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Signage, Wall Murals, Vehicle Graphics, Wayfinding Systems, Placemaking and Identity, Architectural Graphics, Exhibition Design

Campaign

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Digital, Traditional

Personality

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Personality Traits, Tone of Voice, Do's and Don'ts, Brand Codes

Messaging

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Vision, Mission, Promise, Tagline, Brand Pillars, Elevator Pitch, Call to Action

Naming

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Company / Product / Service

Identity

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Brand Attributes, Style Development, Logo System, Colour Palette, Typeface

Brand Assets

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Shapes, Patterns, Icons, Imagery, Videos, Smells, Sounds, Mascot, Content Assets

Building out your brand by creating an identity that is true to your story, and is authentically you. Cultivating a verbal and visual world that resonates with your organisation's brand culture.

Connecting with your audience consistently, efficiently and meaningfully, to create an on-brand experience that unites your like-minded tribe, and empowers people to fulfil their desires.

Ready to uncover your Brand?
Book a Free Discovery Call