Brand Strategy - Star - Discover -


Brand Development - Plus - Build -


Brand Execution - Jigsaw Puzzle Piece - Connect -


Research & Insight


Brand Audit, Brand Architecture, Competitive Audit, Audience Audit, Location Visits

Product / Service Definition


Features, Benefits, Value, Proposition Statement

Customer Definition


Customer Profiling, Customer Segmentation, Journey + Experience Mapping, Target Audience

Culture Definition


Purpose, Cause, Beliefs, Values, Direction Framework



Unique Selling Point, Positioning Statement, Brand Commitment Matrix

Discover is all about bridging business strategy with branding and marketing. Developing a deep understanding of your organisation, its audience and competition, to inform a relevant brand direction.

Brand Guidelines


A how-to-use guide so that the visual identity is applied consistently.

Web + Digital


Information Architecture, Wireframing, Responsive Web Design + Build, Social Media, Online Campaigns



Packaging, Business Card, Letterhead, Invoice, Compliment Slip, Presentation, Brochure, Leaflets, Invitations, Menu, Posters



Signage, Wall Murals, Vehicle Graphics, Wayfinding Systems, Placemaking and Identity, Architectural Graphics, Exhibition Design



Digital, Traditional



Personality Traits, Tone of Voice, Do's and Don'ts, Brand Codes



Vision, Mission, Promise, Tagline, Brand Pillars, Elevator Pitch, Call to Action



Company / Product / Service



Brand Attributes, Style Development, Logo System, Colour Palette, Typeface

Brand Assets


Shapes, Patterns, Icons, Imagery, Videos, Smells, Sounds, Mascot, Content Assets

Building out your brand by creating an identity that is true to your story, and is authentically you. Cultivating a verbal and visual world that resonates with your organisation's brand culture.

Connecting with your audience consistently, efficiently and meaningfully, to create an on-brand experience that unites your like-minded tribe, and empowers people to fulfil their desires.

Ready to uncover your Brand?
Book a Free Discovery Call