Research & Insight
Brand Audit, Brand Architecture, Competitive Audit, Audience Audit, Location Visits
Product / Service Definition
Features, Benefits, Value, Proposition Statement
Customer Profiling, Customer Segmentation, Journey + Experience Mapping, Target Audience
Purpose, Cause, Beliefs, Values, Direction Framework
Unique Selling Point, Positioning Statement, Brand Commitment Matrix
Discover is all about bridging business strategy with branding and marketing. Developing a deep understanding of your organisation, its audience and competition, to inform a relevant brand direction.
A how-to-use guide so that the visual identity is applied consistently.
Web + Digital
Information Architecture, Wireframing, Responsive Web Design + Build, Social Media, Online Campaigns
Packaging, Business Card, Letterhead, Invoice, Compliment Slip, Presentation, Brochure, Leaflets, Invitations, Menu, Posters
Signage, Wall Murals, Vehicle Graphics, Wayfinding Systems, Placemaking and Identity, Architectural Graphics, Exhibition Design
Personality Traits, Tone of Voice, Do's and Don'ts, Brand Codes
Vision, Mission, Promise, Tagline, Brand Pillars, Elevator Pitch, Call to Action
Company / Product / Service
Brand Attributes, Style Development, Logo System, Colour Palette, Typeface
Shapes, Patterns, Icons, Imagery, Videos, Smells, Sounds, Mascot, Content Assets
Building out your brand by creating an identity that is true to your story, and is authentically you. Cultivating a verbal and visual world that resonates with your organisation's brand culture.
Connecting with your audience consistently, efficiently and meaningfully, to create an on-brand experience that unites your like-minded tribe, and empowers people to fulfil their desires.